IP Policy

Effective 11 June 2026

This page covers our intellectual property — what we own, what protects it, and what you can and can't do with it, in plain English. The short version: we make things we care about; Singapore law protects them; don't take the piss.

1. Who we are

So How Pte Ltd, a company incorporated in Singapore.

• UEN: 202537090K
• Registered office: 1 Wallich Street, #14-01 Guoco Tower, Singapore 078881
• IP correspondence: contact@sohow.sg

2. What we make

We make assessments, conceptual frameworks, development programmes, learning courseware, videos, audio recordings, essays, software, UI surfaces, brand designs, and an AI chatbot. Some specific examples:

• Frameworks like Untangle with its symbolic lenses, P.E.R.K.Y (practice, embody, repattern, know-yourself) and its subordinate skill modules.
• Content like essays, courseware, videos, quizzes, assessment explainers.
• Software tools such as 12Tones, our chatbot Seanish, and the interactive Sohow Surface that delivers everything.
• Brand assets including our logos, wordmarks, designs, and visual identity.

All of these are our intellectual property. Some elements are built on open and public resources — for example, some of our psychometric instruments draw on the public-domain International Personality Item Pool (IPIP). Our wrappers, scoring, interpretation, and experience design around those public items are our own work.

3. What protects it

Most of what we make is protected automatically. We don't need to register it for the protections to apply.

Copyright under the Singapore Copyright Act 2021 — covers our written work, code, designs, images, instructional materials, and our AI chatbot's responses. Protection attaches the moment we create the work. It lasts for 70 years after the creator's death.

The Right to Identification, also under the 2021 Act, means that anyone who uses our work in public must clearly and prominently identify us as the creator. This applies even if you have permission to use the work. It is a separate right from copyright — having a licence to use something doesn't release you from the obligation to credit the creator.

Trademarks for our brand names (such as So How and the names of our individual products) are protected by registration where we have filed for them, and by the law of passing-off where we haven't yet. Trademark registrations are filed through the Intellectual Property Office of Singapore (IPOS).

Designs for distinctive product appearances can be registered where relevant.

4. What you can do with our work

Plenty. We want our work to be useful, talked about, and recommended.

• If you've paid for something (a programme, an assessment, a subscription, a coaching package), you have a personal licence to use it for your own learning and development — for as long as you have access. Take notes, refer back, share what you learned with friends and colleagues.
• If you're using a free tool of ours, the same personal-use licence applies. Use it, share the link, recommend it freely.
• Quoting us is fine. Short quotations with attribution — naming Sean Worrall and So How and linking back where reasonable — is exactly the kind of use the law makes room for, and we welcome it.
• Citing our frameworks or instruments in your own work — academic, journalistic, professional — is fine, again with attribution.
• Sharing your own experience of using our tools — what you discovered, what shifted for you — is yours to share. Your experience is your story.

5. What you can't do

A short, specific list:

• Pass our work off as your own. Stripping our name from a framework, removing copyright notices, presenting our writing as yours — none of that.
• Republish or resell our content without written permission. This includes reproducing our programmes, redistributing PDFs we sold you, putting our frameworks behind your own paywall.
• Modify our tools and ship the modified versions as if they were yours. You can't fork a version or repackage a version without our permission.
• Embed our work in your own commercial offering (a course you sell, a product you ship, a corporate training programme) without a licence. Write to us — we will probably say yes, often happily, and the terms are usually simple.
• Use our content to train AI or machine-learning models. This includes our frameworks, instrument items, written outputs, code, and Seanish's responses. The Singapore Act has a narrow exception for computational data analysis, but it requires lawful access, prohibits sharing copies, and was not designed to permit wholesale training on someone else's intellectual property. Our position: our work is not training data for anyone, including us.
• Reverse-engineer, decompile, or systematically extract data from our software to build a competing product. That's taking the piss. Don't try it.

6. Free tools

Some of our tools are available free of charge with no subscription. These are not gifts to the public domain. They remain our intellectual property and the rules above still apply.

What this means concretely: use a free tool yourself, share its link, recommend it. Don't alter it, redistribute it, build a paid product on top of it, or train AI on its outputs. If you want to embed it in a course, white-label it, or use it in a corporate offer, write to contact@sohow.sg — we have a separate licence for that, often free for educators and small operators.

7. If something needs sorting

Our preference is that disagreements get resolved in a friendly manner between humans (not lawyers).

If you're not sure whether what you want to do is allowed, ask first. contact@sohow.sg. Most uses we can sort in one email.

If you think we've used something of yours without permission, write to us at the same address. Give us the specifics — what work, where you saw us using it, when you originally created or published it. We will take it seriously, look into it, and respond.

If we think someone has used our work without permission, our usual sequence is:

1. A friendly email explaining what we saw and asking the person to remove it, attribute it properly, or arrange a licence.
2. If that doesn't resolve, we use Singapore's mediation routes — the IPOS Mediation Service for local cases, or the WIPO Singapore Arbitration and Mediation Centre for international cases. Both are designed for IP disputes, much less expensive than court, and faster.
3. Court is a last resort. We would rather find a workable arrangement than litigate. But we will go there.

We deal with people the way we hope to be dealt with: integrity first, escalate when integrity is absent.

8. Changes to this policy

We update this page when something material changes — for example, if we register a new trademark, change our position on a category of use, or adjust how we handle infringement. Material changes are reflected in the Last updated date at the top.

9. Contact

For anything to do with our intellectual property — questions, requests for permission, licence enquiries, infringement notices — write to contact@sohow.sg.

Postal: So How Pte Ltd, 1 Wallich Street, #14-01 Guoco Tower, Singapore 078881.